At Marldon, our Marketing team plays a key role in helping us connect with customers, launch new products and keep things looking and sounding sharp across all channels. From websites and social media to packaging and product launches, they’re the creative engine behind the scenes.
So, what do your roles involve?
Gemma:
It’s my responsibility to manage and oversee all marketing activity and brand at Marldon! This ranges from strategy and planning, to websites, social media and the packaging you see on the shelves.
Every day is different, we could be carrying out market research or managing a photoshoot – one thing is for sure, there’s never a dull moment over here in the Marldon marketing department.
Emma:
“I help look after all things marketing, from writing content and planning campaigns to designing visuals and creating social posts. If it helps tell our story or connects with customers, I’ve probably had a hand in it!”
What’s the most rewarding part of working in this industry?
Gemma:
Discovering a gap in our range and filling it with a brand-new product is always really exciting! Seeing it goes out the door and solving problems our customers have had is always really rewarding.
Emma:
It’s seeing how the little details we work on, such as a product launch, a new label design or a well-written post, have all helped support the people on the ground making things happen, and I love being a part of that bigger picture.
What does a typical day look like?
Gemma:
That’s a tough one to answer – there’s always something different going on in the marketing department. One day we can have our heads stuck in content writing and data analysis, the next day we might be attempting to get the whole team to take part in the latest TikTok trend – much to their delight.”
Emma:
One day I’m writing blog posts or email newsletters, the next I’m helping to plan a product launch or creating new social content. There’s always something creative to get stuck into (with plenty of coffee & snacks to help me along the way!)
How would you describe Marldon in three words?
Gemma:
Reliable. Welcoming. Agile.
Emma:
Friendly. Practical. Evolving.
Tell us an interesting fact about yourself…
Gemma:
Not to brag, but I was once given the prestigious title of Head Elf and got to fly in a helicopter with Santa!
Emma:
I’ve moved almost 20 times in my life, including a stint in the Netherlands. I can’t seem to stay in one place for long!
What do you enjoy doing outside of work?
Gemma:
I’m obsessed with my dog (yes, I’m one of those people), so I love getting out and about and going for some nice walks around the stunning Lancashire countryside.
Emma:
I love spending time at home with my husband and our two cats, catching up with my friends, listening to music, and going to gigs. I’m also a huge film fan – anything that’s sci-fi or fantasy related, especially!
How long have you worked at Marldon?
Gemma:
I’ve been with the company for just over 6 and a half years – I’ve seen so many exciting changes since being here, including a complete rebrand!
Emma:
Nearly two years now, and it’s absolutely flown by!
Favourite Marldon product?
Gemma:
I’d have to say MXA200 Flexible Wood Floor Adhesive, with it being our OG product and the best-seller to this day – there’s not a bad thing to be said about it. If I were to give a second favourite, it would be the MXS140 Rapid DPM – it’s a real problem solver and so satisfying when it’s applied
Emma:
The new and improved MXS110 Smoothing Compound. I worked closely on its launch, and seeing it go from behind-the-scenes planning to a live (bigger and better) product has been incredibly rewarding.”
and that concludes our Meet the Team series at Marldon!
We hope you’ve enjoyed learning about the incredible team that makes Marldon what it is. Keep your eyes peeled because we’ve got many more great things planned in the near future.